The client servicing at Golden Petals plays a pivotal role of interpreting briefs with insight and scrutinizing and judging every aspects of the agency’s involvement to make sure it adheres to the overall marketing strategy. The servicing cell is a balanced integration of problem analysis, marketing insight, strategic skills, creative judgment and highly cost conscious execution.
Creativity at Golden Petals has a USP. Human Contact – Incorporating aura, intrigue, and drama and excitement. Reaching people by breaking down barriers. To touch them as human beings with mind and heart. It’s philosophy that we apply in the creation of all our Advertising Communication that jumps out of the page and involves through a perfect marriage of word and image.
Creative at Golden Petals is supported by the state-of-the-art Studio. Using hi-tech computers and graphic equipment, the agency keeps abreast with world standard technology in such contemporary applications like image inputting, image manipulation, computer generated special effects, pre-press requirements and multimedia presentations.
MEDIA Value for Money
At Golden Petals, Media planning and advisory services are singularly the most important for maintaining a parity between money invested and result achieved. The focal point of the media division at all times is to maximize returns on investment. We believe money spent on advertising should, like any other business cost, be held accountable. In our views creativity goes beyond words and pictures. It can be exceptional media buy and adroit PR angle, well researched strategy the idea designed to generate more sales at a more efficient cost.
RESEARCH & PLANNING
At Golden Petals, it is more than just figure crunching, it is also feeling the pulse of the consumer. Functions that calls for identification of the product positioning, examining various factors of push and pull in a competitive marketing environment, studying marketing dynamics, contributing towards a focused and relevant communication package.
PRINT & PRODUCTION
Trained and skilled professionals at Golden Petals apply a ‘roll-up-your-sleeves-and-get-on-with-it’ approach to get cost effective action and speedy solution. We have our in-house offset printing unit & flex printing unit. Our team assists in complete designing, co-coordinating, supervising & printing job work.
Golden Petals has a state-of-the-art production unit which comprises of extremely professional and renowned personalities of advertising and film industry. Apart from this Golden Petals has the support of Professional Directors, Script Writers and Cameramen & all major studios of Delhi.
RURAL / URBAN PROMOTIONS
Rural India is the biggest market today and the coming decade will differentiate between companies that can unlock the potential rural market and those that can not. We being the service sector organization felt the pulse of our esteemed clients and formed a complete Rural Division in Golden Petals. We have a good team of Male/Female Promoters, Supervisors & Anchors for product promotion in rural and urban sector. The team is well versed in marketing strategy and sales promotion, therefore easy to convince the target people.
ROAD SHOWS / MOBILE VAN OPERATION
Golden Petals firmly believes that when you have to target rural masses, then mobile vans are the best mode of communication. This concept of video on wheels is done to educate the masses. Its ability to reach to the remotest places and generating interest among different castes, creeds and class is the keynote of the success of this media. It helps Two-way Communication through the interaction. We also have our team for Street Plays (Nukkad Nataks) and Live Musical Programs at different locations for brand promotional activity.
Where we make your brand a happening one. We have a highly dedicated and enthusiastic team of event management that has under its belt the credit of organizing some of the most exciting fashion shows, live musical programs, road shows, street plays and special promotional events. We can take care of everything for you from the conceptualization of the event to designing communications, liaison tasks to everything, to make your event a successful one. Particular brands need specific events to get the maximum mileage. Our events team will employ their expertise to organize the right event for you in the best possible way.
VALUE MULTIPLIER SERVICES
With the profusion and explosion of multimedia, with its inherent risk of clutter and wastage, we believe it is critical to maximize focused media methods to consolidate the band equity. Direct Marketing, Home-to-Home Activities, Free Sampling, Event Marketing, Sports Promotion and Press Relation form an integrated part of our infrastructural support, backed by an exhaustive data base developed and maintained by professionals in house.